We are looking for a Growth Marketing Lead to help us grow Geek & Gorgeous in our key international markets through smart, creative and commercially effective digital marketing.
This is not just about maximizing ROAS or running more ads. We’re looking for someone who can think about the bigger picture: how to use our marketing budget wisely to build awareness, reach new customers and ultimately grow Geek & Gorgeous both online and through our retail partners.
What you’ll be doing
Managing and optimizing our paid media
You’ll take ownership of our paid social activity, primarily across Meta and TikTok.
You’ll decide how to allocate budgets, set up and optimize campaigns, test different approaches, and continuously look for opportunities to spend our marketing budget more effectively.
We’re looking for someone who is comfortable with significant marketing budgets and treats that money carefully: scaling what works, stopping what doesn’t, and always trying to understand what we can learn from the results.
Finding and amplifying great content
We already have a lot of content coming from our own social channels as well as creators who genuinely like Geek & Gorgeous. We want you to help us identify great organic content and put paid media behind the pieces that have the potential to reach a much larger audience.
You’ll work closely with our marketing team to amplify creator content through whitelisting/partnership ads and find the creators, products and messages that work especially well with paid support.
You’ll also run more traditional product and performance campaigns where they make sense, particularly around our hero products and key markets.
Understanding what actually works
A big part of your job will be helping us make better decisions with data.
You’ll track campaign performance, customer acquisition costs, conversion, revenue, and other relevant metrics, and help us understand where our next marketing dollar/eur/ft is best spent.
At the same time, we don’t want to optimize everything around a single number in an advertising dashboard. You should understand the limitations of attribution and be able to think about both short-term performance and longer-term brand growth.
Improving the D2C customer journey
While paid media will be at the heart of the role, we’d love you to look beyond customer acquisition as well.
This could include improving our Klaviyo email marketing and customer lifecycle flows, testing landing pages or offers, and finding ways to turn more first-time customers into happy repeat customers.
You don’t need to be an expert in every one of these areas from day one. We care much more about finding someone who is excellent at growth and paid media and is curious enough to understand the whole customer journey.
Experimenting and finding new growth opportunities
Geek & Gorgeous is growing quickly, and we don’t expect our growth playbook to stay the same forever.
We’d love you to bring ideas, test new approaches and spot opportunities we haven’t thought of yet. You’ll have significant freedom to experiment, as long as there is good thinking behind what you’re doing and we learn from the results.
Who we’re looking for
We think you could be a great fit if:
- You have strong hands-on experience with paid social, especially Meta and ideally TikTok.
- You are analytical and comfortable working with numbers, budgets and performance data.
- You have strong commercial judgment and care about spending marketing money wisely.
- You understand that great creative is one of the most important parts of successful paid social and have good judgment about content.
- You understand both performance marketing and brand building.
- You are curious and enjoy testing, learning and continuously improving what you do.
- You are proactive and comfortable taking ownership rather than waiting to be told exactly what to do.
- Your English is excellent.
- You enjoy working in a small team where your decisions can have a meaningful impact.
Experience with Klaviyo, Shopify, retention marketing or international D2C brands is a big plus, but we don’t expect one person to be an expert in everything.
And, of course, an interest in skincare and already knowing and loving Geek & Gorgeous is definitely a plus. 💛
About the role
This is a full-time position based in Budapest.
We have two offices in Budapest, in the 12th and 3rd districts. We’re quite flexible about working remotely, but we generally expect you to come into the office about once a week. In the beginning, while you’re getting to know the team and learning how we work, we’ll probably spend a bit more time together in the office.
You’ll work closely with the founders, and our marketing team, and you’ll have a lot of freedom to influence how Geek & Gorgeous approaches growth as we continue to expand internationally.
If you love figuring out what makes brands grow, enjoy combining creativity with numbers, and get excited about having both the freedom and responsibility to decide where marketing money is best spent, we’d love to hear from you. Click here to see how to apply >>